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Here is an interesting news item which claims that UK online ad spend overtakes mainstream TV. The same news was corroborated by another post which stated that spending on online advertising surpasses TV. The news was little disconcerting because it did not seem to match with my ground level experience. So, I decided to probe a little deeper and unearthed more data on Internet ad spend. What I uncovered was more in line with what I perceive to be the real situation. These reports claimed that the Internet ad spend is less than 10% of total ad spend which is only a fraction of ad spend on TV. Ad Spend to Grow 6.7% in '08, Internet to Overtake Radio in '08 & Mags in '10 Share of Ad Spending by Medium - April 2008 How can both be true? Careful reading of all the reports resolved the mystery. The first set of reports … “… counts the money companies spend on their own we... (more)

The Number 1 Marketing Automation Mistake

You visit a website. You register for a white paper download. You get an email. Open it, and you get another one in 2 days. Ignore it and three days later, you get another one. And so it goes. Welcome to the wonderful world of IF/THEN marketing automation statements – probably the biggest marketing automation mistake, and, arguably… the best way to alienate your prospects the least efficient way to generate positive ROI from your marketing automation investment. In fact, it is a mistake to rely on single click automation events -these may do more harm than good because a single click doesn’t come close to defining the motivations and intent of a given lead. Further, this approach doesn’t move you any closer to understanding visitor behavior or leveraging the power of marketing automation software as a lead intelligence gathering machine. Building a Lead Intelligence... (more)

No Passwords | @CloudExpo #Cloud #API #AI #ML #DL #DX #Cybersecurity

Every time there’s a notable cybersecurity breach, someone (even me) writes a comprehensive primer on the proper way to create “secure” passwords. Lather, rinse, repeat. Until a few years ago, everyone (including me) based their password advice on a 2003 paper from the National Institute of Standards and Technology (NIST), with the catchy title “NIST Special Publication 800-63.” The paper recommended that passwords be cryptic, contain special characters, and be as close to nonsense as possible. I was in a camp I called “How to Make a Cryptic Password You Can Easily Remember.” The short version was this: take a phrase you know, such as a favorite quote from a movie, and use the first letter of each word. For example, Sheriff Brody’s famous line from Jaws, “I think we’re gonna need a bigger boat,” becomes [email protected] The trick was using Leet (a technique where letters ... (more)

Managing Your Hybrid Cloud | @CloudExpo #AI #ML #Cloud #Cognitive Computing

Runaway cloud computing cost may be causing an information technology industry crisis. Expanding requirements, extended transition schedules and misleading marketplace hype have made "Transformation" a dirty word.  Questions about how to manage cost variances and deviations with assets and cost across different suppliers abound. A  recent Cloud Tech article explained that while public cloud offers considerable cost savings in comparison to private or on-premises based alternatives, there may also be significant hidden costs. Operational features like auto-scaling can cause costs to soar in line with demand for resources, making predicting costs difficult and budgeting even harder. There is also an acute need for a holistic and heterogeneous system that can track the costs of cloud services from the point of consumption (e.g., an application or business unit) down to... (more)

Google Joins the Tech Wreck

After Intel and IBM came up short this week, Google's Q3 numbers were released early Thursday utterly surprising a market high on its business, an enthusiasm that had driven its stock to all-time highs. It missed big on both the top and bottom line, instantly creating a big sell-off of its high-flown stock, losing $19 billion in market cap, before it was halted at the company's request at $687.30, down roughly 70 bucks or 9%. It was not clear what was going on and whether the company actually intended an early release since it's unusual for a company like Google to post its numbers during the trading day. The release also looks like a draft with a placeholder for a quote from Larry Page. A half and hour or so after the crisis broke Google came out and blamed RR Donnelly, its filing agent, for sending its 8K to the SEC without authorization. Such an event is practica... (more)

The Physical Web (IoT)

Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Google To Debut IoT Beacon at @ThingsExpo Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys. Physical Web beacon prototype - pen for scale With millions of smart devices coming in the near future, are we really going to have millions of apps? People are already "app-fatigued." There will always be room for hero-apps like snap... (more)

GoogleHack Proves People are Easier to Hack then Networks

Security Session at Cloud Expo By now most of you have probably heard about the GoogleHack in China. Yesterday Google's Chief Legal Officer David Drummond wrote in a blog post that indicated the accounts of dozens of Gmail users in the U.S., Europe and China who are advocates of human rights in China were routinely accessed by third parties. Drummond said that these accounts were compromised through phishing scams or malware, not through holes in Google's computing infrastructure. And as expected there are headlines saying that this proves that "The Cloud" isn't secure and CAN'T BE TRUSTED. I'm here to tell you it is the opposite. The GoogleHack proves the Cloud is More Secure then Traditional Desktop Software, not less. First let's look at the actual hack. Although not a lot is known -- what is known is it's probably part of a program known as "GhostNet ". The exploit... (more)

Artificial Intelligence – Myth or Reality | @CloudExpo #AI #ML #DL #IoT

Way back in 1969, as a kid, I watched a very interesting movie - "2001: A Space Odyssey." It was a science fiction where a super intelligent computer program HAL is in charge of a mission to Jupiter which also carries several astronauts. The program becomes rogue and tries to kill all the astronauts. The hero survives and manages to disable the program. There is a lot more to the plot, but the fight between human and computer is still vivid in my memory. In 1969, such a scenario looked possible. After all 32 years is a lot of time given the rate of our progress. We are now in 2016, and it appears that something similar may happen in the next 32 years. Even the experts have been predicting that Artificial Intelligence or AI will happen in next 20 years. The irony is that this prediction is being made for more than 60 years now! So, earlier it was "unbelievable but v... (more)

Get To The Top of Google in Five Easy Steps

Here's the five steps the pro's take: 1. Choose your keywords 2. Make sure you're in the search engines index 3. Get Ranked 4. Get clicked 5. Convert on your site 1. Choose you keywords You've chosen or know your target market, now you have to get inside their heads and think about the types of keywords they might type in to a search to find your product/service. Remember, there are several stages in the searchers path to a sale. They may start with trying to find some information on the subject, then once they know a bit more they may move into a mind set of trying to find the best deal on the category they've decided on, then they may move into a buying mind set. What words would your target use when they're looking for information in your field, what about when they're looking to choose between providers? Do you have a specific model no: or something they may ... (more)

Twitter in the News

I’ve just read the TechCrunch Twitter article (thank you, Eikke). It’s disgusting. I’ve doubted on whether I should actually blog about this, as this kind of gives TechCrunch what they wanted: more attention, but then again, it’s not that the select group of readers of this article will make a difference I’ve been working in tech startups for a bit over 10 years now. I don’t want to claim I know the industry inside out, but I kind of know how it works. I also know how marketing and PR work – after all that’s my job – so I know how the two interact. The industry needs the magazines and the magazines need the industry. Symbiosis? Probably – but in some cases more like two parasites living off each other. Does that exist? More than once I’ve been disgusted by the way how press works. No pay, no fame. An example of how poor press can be is how one of Belgium’s most fa... (more)

EC Schedules Hearing on Google

The European Commission has invited European publishers, authors and copyright holders to a hearing September 7 on Google’s proposed $125 million US settlement on its out-of-print book-scanning project. It seems that copyright can’t traced for 90% of the books in Europe’s national libraries. The Justice Department is already thinking about taking legal action. ... (more)