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Every time there’s a notable cybersecurity breach, someone (even me) writes a comprehensive primer on the proper way to create “secure” passwords. Lather, rinse, repeat. Until a few years ago, everyone (including me) based their password advice on a 2003 paper from the National Institute of Standards and Technology (NIST), with the catchy title “NIST Special Publication 800-63.” The paper recommended that passwords be cryptic, contain special characters, and be as close to nonsense as possible. I was in a camp I called “How to Make a Cryptic Password You Can Easily Remember.” The short version was this: take a phrase you know, such as a favorite quote from a movie, and use the first letter of each word. For example, Sheriff Brody’s famous line from Jaws, “I think we’re gonna need a bigger boat,” becomes [email protected] The trick was using Leet (a technique where letters ... (more)

5 Marketing Technology Must-Haves for the Modern Marketer

When I was 17 and trying to figure out what I wanted to be when I grew up, chief marketing technology officer was 334th on my list, only 333 spots removed from my top choice, game show host. Nonetheless, I was surprised when, after Sajak, Dawson and Trebek turned down the gig, Right Source Marketing put me in charge of marketing technology a few weeks ago. I’ve never considered myself a techie, but here I sit, with the rise of technology and data having forever shifted the role of the modern marketer. Just when marketing had become cool again, we’ve gone ahead and crashed the technology party – a place that used to be reserved for geeks and nerds. Why? The reason is simple – the marketing seat at the boardroom table is getting closer and closer to the CEO seat because marketing is no longer viewed as a cost center but rather a revenue driver. As marketers, if we can ... (more)

My Thoughts on Ulitzer

Ok, so, here are my thoughts on Ulitzer... As a blogger, I focus on traffic and I spend quite a lot of time optimizing my SEO. Since the target audience of my articles is much greater than the reach of my blog, Ulitzer is actually helping me increase my content reach. Moreover, Ulitzer does it in a very fair way since links back to my posts or other locations are without the evil "nofollow" - providing a nice SEO boost. It also gives me some good metrics that are very useful data points on the effectiveness of my blog articles. And last but not least, it allows my article to appears in the news listings of the two major search engines, which is a very nice channel extension. So, all of this means that, while Ulitzer might be seen as a competing channel to bloggers, I think that bloggers should realize the tremendous value it could bring to their blog. I think to mater... (more)

Web Performance 101: HTTP Headers Pt. 2

We recently reviewed some essential HTTP headers and how they are implemented in a previous blog post. Headers can affect page performance in multiple ways, but there are three major factors that can negatively and/or positively affect the digital experience : Caching Compression Security This article discusses how headers can help optimize website performance. We will focus on headers that help implement caching, compression, and security efficiently and how it impacts the overall digital experience. Caching Headers Caching is an important webpage optimization technique that can greatly impact performance. When resources are cached, it means a copy of the resource has been saved to a cache server or a local server. Caching can greatly reduce network latency, making the page render faster. There are two types of caching techniques in use today: Shared proxy caching –... (more)

Publishing Synergy: Blog, Twitter and Ulitzer

Government Cloud on Ulitzer Have you ever been given the task of building and executing an aggressive customer outreach program? Well I received my assignment about a year ago and trust me; the budget was not commensurate with the assigned goal. My particular need was to educate prospective Federal government customers on a new information technology trend. Known as cloud computing, this new approach blends service oriented architecture (SOA), virtualization technologies and a "pay-by-the-use" sales approach into a new IT delivery business model. Although this new approach promised the delivery of better constituent service at a reduced cost, risk adverse Federal agency decision makers needed to know much more before they would even consider cloud computing as an option. During a time of economic collapse and fiscal crisis, competing security, governance and procur... (more)

Chrome OS: Google In Sync with Robert Bork

"I think that marketers like 'cloud computing' because it is devoid of substantive meaning...perhaps the term 'careless computing' would suit it better." -- Richard Stallman Chrome OS seems like a very bad, and maybe evil, idea. Although I like the Chrome browser--it doesn't seem to be a malware-sieve like IE and it's definitely not a memory hog like FF--I agree with the sentiment that Google's twin motivations for OS are a.) more control over me b.) tweaking Microsoft's nose. As to a.) I can say I lost faith in Google the day I saw my own car parked in my own driveway on Google Street View. I became homicidally angry for a moment, cooled off a bit, then used the experience as an epiphany as to how badly Google (and their like-minded ilk) were truly invading my privacy. We're Getting Borked Justice Robert Bork, in testimony relating to his rejected candidacy for the ... (more)

Visualizing WebRTC: A Social Experiment with Meta-Networking

WebRTC Summit Early Bird Savings here! On her social media platform, with global reach and over 1,000 uniques daily, Sara Robertson released a WebRTC network that created a peer-to-peer connection between every visitor on every page load. Geographical location data and round-trip data transfer rates of each connection is collected, and augmented with known demographics about the visitors. Static assets are randomly selected for serving directly through this new meta-network, and user experience is carefully measured. In her session at 2nd WebRTC Summit, Sara Robertson, Founder of Melodramatic, will show how this data, when rendered in a real-time visualization, provides exciting insights into the limitations and potential for WebRTC as it applies to modern web infrastructures. Explore WebRTC Summit Sponsorship & Exhibit Opportunities ! Speaker Bio ... (more)

Managing Your Hybrid Cloud | @CloudExpo #AI #ML #Cloud #Cognitive Computing

Runaway cloud computing cost may be causing an information technology industry crisis. Expanding requirements, extended transition schedules and misleading marketplace hype have made "Transformation" a dirty word.  Questions about how to manage cost variances and deviations with assets and cost across different suppliers abound. A  recent Cloud Tech article explained that while public cloud offers considerable cost savings in comparison to private or on-premises based alternatives, there may also be significant hidden costs. Operational features like auto-scaling can cause costs to soar in line with demand for resources, making predicting costs difficult and budgeting even harder. There is also an acute need for a holistic and heterogeneous system that can track the costs of cloud services from the point of consumption (e.g., an application or business unit) down to... (more)

Why Microsoft Should Finally Buy Citrix

DISCLAIMER: This is long and the opinions are mine. I’ve written a good bit here about the various ways Microsoft and Citrix overlap in the hypervisor space, ranging from topics like shared code base through competition for the desktop space. To me, these two players have always been the underdogs battling for the right to go head-to-head against VMware in the main enterprise (and now cloud) virtual data center event. I’ve long said here that I think Microsoft is in the best position to make that move, but to be honest, Citrix currently has better technology. In other words, Microsoft has a better strategic play, Citrix a better tactical play. The announcements that came of out Synergy last week prove that. Citrix knows what it’s doing and they know how to build virtualization products to compete with VMware. As has been asked many times before, here and elsewhere:... (more)

Ask Jeeves: The Idiot Stepchild of Search

Is Ask’s marketing strategy a gift or a curse? I think it’s a bit of both. (Whatever the case, my mother-in-law literally thinks there is a real man called Jeeves who answers your questions when you hit the Search button.) Apparently Scott Garrell, president of Ask Networks, said in a recent interview: “In a very tough and competitive market, we’re holding our own… people don’t talk in keywords.” Well, my mother-in-law doesn’t, but then she can’t set the timer on the microwave. It’s always 00:00 in that house. It’s like Groundhog Day, only far less interesting and without the inestimable hangdog charm of Bill Murray. But I digress. Interestingly,’s share of U.S. search queries dropped from 4.5 percent in May 2008 to 3.9 percent in May of this year, while market leader Google grew its share from 61.8 percent to 65 percent (according to comScore). Of course, ... (more)

Defense Intelligence Agency Former CTO Launches CTOvision Journal on Ulitzer

Government IT Conference & Expo Keynote, Bob Gourley, joined Ulitzer and created the CTOvision Journal at Bob Gourley, former CTO of the Defense Intelligence Agency (DIA), is Founder and CTO of Crucial Point LLC, a technology research and advisory firm providing fact based technology reviews in support of venture capital, private equity and emerging technology firms. He has extensive industry experience in intelligence and security and was awarded an intelligence community meritorious achievement award by AFCEA in 2008, and has also been recognized as an Infoworld Top 25 CTO and as one of the most fascinating communicators in Government IT by GovFresh. At Government IT Conference & Expo 2009, Bob will speak about the future of Cloud Computing in the "private cloud" marketplace. Today's Cloud Computing pioneers, Amazon, Google and Micro... (more)