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Twitter in the News

I’ve doubted on whether I should actually blog about this

I’ve just read the TechCrunch Twitter article (thank you, Eikke). It’s disgusting. I’ve doubted on whether I should actually blog about this, as this kind of gives TechCrunch what they wanted: more attention, but then again, it’s not that the select group of readers of this article will make a difference :-)

I’ve been working in tech startups for a bit over 10 years now. I don’t want to claim I know the industry inside out, but I kind of know how it works. I also know how marketing and PR work – after all that’s my job – so I know how the two interact. The industry needs the magazines and the magazines need the industry. Symbiosis? Probably – but in some cases more like two parasites living off each other. Does that exist?

More than once I’ve been disgusted by the way how press works. No pay, no fame. An example of how poor press can be is how one of Belgium’s most famous IT journalists consistently refuses to write about anything that comes out of this Incubation Center because he doesn’t really like the founder or so: How can one possibly write an article about what Oracle will do with Sun’s cloud strategy without mentioning that a big chunk of Sun’s cloud technology is the Belgian Q-layer?

But I’m going off topic. I’m trying to put myself in the shoes of TechCrunch and their now famous journalist. So you get this e-mail that contains the most sensitive information about the industry’s hottest company. That information has obviously been obtained illegally. What do you do? Obviously they chose to publish. They chose to go the Daily Mirror or The Sun way (the magazine :-) ) and be the tabloid of the Industry. After all, tabloids get readers and the more readers you get, the more money you get to ask for advertising. I assume – I hope – they at least had a meeting before publishing the data. Let’s try to reconstruct:

“Hey boss, look at what I got in my inbox”

“Wow, have you informed the authorities? that’s illegal”

“No boss, we should publish this”

“Uhm, that could put us in a lot of trouble – let’s have a meeting”

“blahblah”

“Ok, let’s see what the pro’s and cons are”

“We’ll get many hits. I’ll get famous”

“It’s not ethical”

“Readers means money for the company”

“We could destroy Twitter – we don’t want to do that do we?”

“Money for the company  means bonusses for us”

“Ok, let’s talk to our lawyers and publish”

Read the original blog entry...

More Stories By Tom Leyden

Tom Leyden is VP Product Marketing at Scality. Scality was founded in 2009 by a team of entrepreneurs and technologists. The idea wasn’t storage, per se. When the Scality team talked to the initial base of potential customers, the customers wanted a system that could “route” data to and from individual users in the most scalable, efficient way possible. And so began a non-traditional approach to building a storage system that no one had imagined before. No one thought an object store could have enough performance for all the files and attachments of millions of users. No one thought a system could remain up and running through software upgrades, hardware failures, capacity expansions, and even multiple hardware generations coexisting. And no one believed you could do all this and scale to petabytes of content and billions of objects in pure software.