Google's Search, Development and Enterprise Discussions

Google on Ulitzer

Subscribe to Google on Ulitzer: eMailAlertsEmail Alerts newslettersWeekly Newsletters
Get Google on Ulitzer: homepageHomepage mobileMobile rssRSS facebookFacebook twitterTwitter linkedinLinkedIn

Google Authors: Kevin Jackson, APM Blog, Ben Bradley, Progress Blog, OnPage Blog

Related Topics: SEO Journal, Google

Blog Feed Post

Are Self Pings Nuking Your Wordpress Blog’s Pagerank?

I was reading a blog earlier today and noticed they’d self pinged an article about 50 times from their own blog post!

By now everybody knows internal linking is very important – it gives you a chance to add keywords into your link profile and lets users navigate your website via contextual links. Wordpress self ping trackbacks in comments are a different beast though and if we are to believe the recent announcement on how Google treats nofollow links they might actually be sucking the PR right out of your blog.

I was reading a blog earlier today and noticed they’d self pinged an article about 50 times from their own blog post!

If Google is treating nofollow as Pagerank sinkholes, why introduce 50 nofollowed links to a page that does not need them via trackbacks from your own blog that dissipate Google Pagerank?

Crazy stuff.

There might be an excuse for nofollowing external links in blog comments, (although we do not, using Hobo Linky Love)but surely not internals?

Advice – keep the comment area for comments, turn self pings off in Wordpress with no self pings and conserve Pagerank pr link juice or whatever it is we’re working with these days, so you get more of your pages into Google.

QUICK TIP – Want to remove those trackbacks from posts? It’s easy, just go to your Wordpress Admin panel, go to Comments, and search for “[...]” and you’ll see all the trackbacks you have and you can choose what to remove.

PS For beginners – What is a self ping? It’s when you link to a post on your own blog, and you get a trackback in the comments.

Read the original blog entry...

More Stories By Shaun Anderson

Shaun is the lead SEO at Hobo web, a Scottish SEO and web development company. "We’re a crazy-passionate professional full service marketing company in Scotland, specialising in graphic design, print planning and buying, standards based website design and online marketing including Google Adwords PPC management and expert search engine optimisation." Our website is visited by over 40,000 people every month - and we’ve never spent a penny promoting it.