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WOW – Google Actually Penalises Spammy Titles BADLY Now

I’ve never seen Google kill a site like that before – then again I don’t do spam

Some time ago I showed if you had a long spammy page title Google would ‘forgive you’. Last year Google seemed to count the first 8-12 words (70 odd characters) and then just count the rest of the words as part of your text but it would not obviously penalise you for a massive title.

A company contacted me to ask:

I was looking to see why my site has not been getting any hits

I Looked at the home page title:

<title>Company Name – xxxxxxx, telephone, health and safety, xxxxxxx, scanner, PC, fax, monitor, xxxxxx, keyboard, office equipment, cleaning, cleaning service,  cleaning company, computer cleaning, xxxxxxxx cleaning, PC cleaning, dust control, telephone cleaning, computer xxxxxx cleaning, anti static, xxxxxx room, printer cleaning, xxxxxxx display unit, raised access xxxxxx, preventative maintenance, zinc dust, anti static mat,  xxxxxxx room, anti static flooring, xxxxxxx room, computer cleaning equipment, keyboard cleaning, companyname uk</title>

In Google I was kind of shocked to see Google choke completely on the title, even though it’s not malformed, just spammy:

Google shows no title in the page title link in the SERPS:

No Title In Google

So, remember way back when I pointed out Google would read a lot of characters in your title? Perhaps that’s not the case now! In the case I’m showing Google has bumped the title completely and it’s affecting the site badly.

There are H1s on the page (multiples too) – but perhaps if created corectly, Google would use these H1 as the title tag. Unfortunately, they are using images in H1 Tags – lordy.

Recently I have spotted Google helping sites with just Home in their Page Title, and using other methods to form a Page Title. It *might* be that Google is now kicking back against clearly manipulative spammy titles – it certanly appears so for this search for the company name – so even more reason to optimise your page titles properly for Google.

I’ve never seen Google kill a site like that before – then again I don’t do spam, and there are some other issues the site has…. oh well, back to work.

Read the original blog entry...

More Stories By Shaun Anderson

Shaun is the lead SEO at Hobo web, a Scottish SEO and web development company. "We’re a crazy-passionate professional full service marketing company in Scotland, specialising in graphic design, print planning and buying, standards based website design and online marketing including Google Adwords PPC management and expert search engine optimisation." Our website is visited by over 40,000 people every month - and we’ve never spent a penny promoting it.