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Integrating Your Website and Your Blog

Make Your Content Both Timeless and Timely

The best small business solution is to eliminate a separate blog and website.

Unfortunately, typical small companies often misunderstand the power of a business blog–and cannot envision how it can and should be the driving force behind your online presence.  Your best bet is to leverage the power of blogging software to create an online presence which is, at once, timeless and timely.

Most of us began with a website that contains static content that was never intended to change much over time. Your static website will be an essential source of product, service, and company data to the majority of buyers that now relying on the Internet as their primary repository of information for potential purchases. Your static website is a vital beginning.  But, it’s only a beginning.

To compete for the attention of both search engines and buyers, you will need to add more and more dynamic content over time.  That’s where a business blog comes into play.  If you already have a blog–or are considering one–you probably think of it as a completely separate entity with limited functionality.  That may be true for large organizations.  But, for a small business, your blog should be the engine behind a full fledged website that delivers much more clout than your old-fashioned static version.

What’s the difference between a traditional blog and a traditional website?

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Since both the blog and the website have intrinsic merit, why not combine the best of both?

Think for a moment about the online version of a newspaper. Of course, it contains lots and lots of news stories with the most recent showing first and which are organized by topic. But, it will also include a lot of timeless information about the region such as a directory of restaurants, lists of local attractions, and guides to government and community resources. The inclusion of both timely and timeless makes the newspaper site complete.

That’s exactly what you can accomplish by combining your website and your blog effectively.

NextBusNews.com: Integrating Timeless and Timely with a WordPress-powered Website.

nextbusnews.com 7-30-09

NextBus, Inc. is a dynamic California-based company that delivers leading-edge transportation management technology to both municipal and University transit systems. The NextBusNews.com website leverages the power of WordPress as a content management system to provide relatively static content that is intended to describe in detail how their products and services will benefit both passengers and transit executives. But, there is also plenty of up-to-the-minute news to convey which is best done using the ease and simplicity of the underlying blog engine. Thus, on the home page you have access both to the latest news and to the customer-focused information you need to understand how the company will benefit your organization.

You may not need the sophistication and complexity of the NextBusNews.com site, but you can dramatically improve the impact of your online presence by using blog-powered technology to integrate timeless and timely content for the benefit of your customers and your company.

Read the original blog entry...

More Stories By Newt Barrett

Newt is a leading thinker on the new discipline of content marketing. He urges marketers to think like publishers by delivering essential, relevant, and timely information that makes customers smarter and wiser–and much more likely to become buyers. Newt is a successful publishing executive with more than 25 years of experience as both a manager and business owner. He has launched profitable publications in the high tech arena for both CMP and Ziff-Davis. He was an early player on the web in 1996 as Publishing Director of an early Yahoo competitor, NetGuideLive. As an entrepreneur, he launched Southwest Florida Business and BusinessNewsNow.com in the late nineties, later selling them to Gulfshore Media. His publication still thrives under its new name, Gulfshore Business. In addition to his sales and marketing skills, Newt is a published writer for Business Currents and Gulfshore Business magazines. He writes on topics as diverse as healthcare, education, public policy, growth, business best practices, and technology. He knows how to build great brands that serve client marketing needs. He is comfortable driving dramatic market-driven changes. Newt is recognized as a leader with the ability to move teams in new, unexplored directions. He is effective in high level sales and marketing conversations with senior executives in client organizations of all sizes. He delivers successful consulting engagements to improve products, people, and processes.

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