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Google Authors: Kevin Jackson, Shelly Palmer, John Cahill, Pankaj Taneja, Harry Trott

Related Topics: SEO Journal, Datacenter Automation, Marketing and Sales, Marketing Automation, Google

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Need to Extend Your Marketing Performance and Analytics Capabilities? APIs can help!

Application programming interface blogA number of our clients find themselves in the common situation of promoting marketing activities via disparate marketing tools:  Marketing automation and analytics (HubSpot, Marketo, Eloqua, etc.), email campaign software (Constant Contact, MailChimp, Vertical Response, etc.), webinar management (GoToWebinar, Webex), website analytics (Google Analytics), and on.  These are common tools that serve very specific purposes, and for the most part they work great at what they are intended to do.  However, you may find that you are spending too much time getting data together in an organized way via these channels and translating/consolidating data to your CRM system for reporting and sales.  Often the result is constantly having to manage duplicate records and systems,  working to combine and roll up activities between records that you hope are probably related to the same lead, and needing to sort out that information for your sales team, rather than focusing more time on your great marketing campaigns and lead generation activities.  There really is a better way.

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More Stories By Jeff Scholes

Scholes Marketing helps B2B technology and software businesses generate leads, integrate marketing efforts and increase revenue. We work for companies in different capacities depending on their unique needs. For some, we act as an extension to the team of small to mid-sized companies that have products to market and sell but are in the process of staffing up and getting their marketing infrastructure in place. Others may not be quite ready to staff a full-time marketing resource, yet have lots of marketing heavy lifting to do in the meantime. And in many cases, some simply need a partner they can trust to fill in when necessary. Jeff Scholes works closely with B2B companies to address some of the complex marketing challenges they are faced with today.